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Terminal.skills
Use Cases/Build a Web Push Notification Service

Build a Web Push Notification Service

Build a web push notification system with subscription management, segmented targeting, scheduled sends, delivery tracking, rich notifications with actions, and opt-in optimization.

#redis#caching#database#pub-sub#queues
Works with:claude-codeopenai-codexgemini-clicursor

Skills stack · 5 skills

Avg quality 93/100·All SAFE
>

typescript

v

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redis

v1.0.0

Build applications with Redis — caching, session storage, pub/sub, streams, rate limiting, leaderboards, and queues. Use when tasks involve in-memory data storage, real-time messaging, distributed locking, or performance optimization with caching layers.

93/100 quality
1.81× impact
SAFE
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postgresql

v1.0.0

Assists with designing schemas, writing performant queries, managing indexes, and operating PostgreSQL databases. Use when working with JSONB, full-text search, window functions, CTEs, row-level security, replication, or performance tuning. Trigger words: postgresql, postgres, sql, database, jsonb, rls, window functions, cte.

87/100 quality
1.53× impact
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hono

v1.0.0

You are an expert in Hono, the ultrafast web framework for the edge. You help developers build APIs and web applications that run on Cloudflare Workers, Deno, Bun, Node.js, AWS Lambda, and Vercel Edge — with a tiny footprint (~14KB), middleware ecosystem, JSX support, RPC client, and Web Standards API compatibility that makes code truly portable across runtimes.

93/100 quality
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zod

v1.0.0

You are an expert in Zod, the TypeScript-first schema declaration and validation library. You help developers define schemas that validate data at runtime AND infer TypeScript types at compile time — eliminating the need to write types and validators separately. Used for API input validation, form validation, environment variables, config files, and any data boundary.

100/100 quality
1.21× impact
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$

The Problem

Ren leads growth at a 25-person content platform. Users visit, read an article, and leave — 80% never return. Email newsletters have 18% open rates. They want push notifications to bring users back but need to handle it right: too many notifications = users unsubscribe; wrong timing = ignored; no segmentation = irrelevant content. They need a push system with smart opt-in prompts, audience segmentation, scheduled delivery, rich notifications with images and action buttons, and delivery analytics to optimize over time.

Step 1: Build the Push Service

typescript
// src/push/service.ts — Web push with segmentation, scheduling, and analytics
import { pool } from "../db";
import { Redis } from "ioredis";
import webpush from "web-push";

const redis = new Redis(process.env.REDIS_URL!);

webpush.setVapidDetails(
  `mailto:${process.env.PUSH_EMAIL}`,
  process.env.VAPID_PUBLIC_KEY!,
  process.env.VAPID_PRIVATE_KEY!
);

interface PushSubscription {
  id: string;
  userId: string | null;
  endpoint: string;
  keys: { p256dh: string; auth: string };
  userAgent: string;
  timezone: string;
  topics: string[];
  frequency: "all" | "daily" | "weekly" | "important_only";
  status: "active" | "expired" | "unsubscribed";
  lastSentAt: string | null;
  deliveryCount: number;
  clickCount: number;
  createdAt: string;
}

interface PushCampaign {
  id: string;
  title: string;
  body: string;
  icon: string;
  image: string | null;
  badge: string;
  url: string;
  actions: Array<{ action: string; title: string; icon?: string }>;
  targeting: {
    topics: string[];
    segments: string[];
    timezones: string[];
    minEngagement: number;
    frequency: string[];
  };
  schedule: {
    sendAt: string | null;
    localTime: string | null;
    expiry: number;
  };
  status: "draft" | "scheduled" | "sending" | "sent";
  stats: { sent: number; delivered: number; clicked: number; failed: number };
}

// Subscribe user to push
export async function subscribe(
  subscription: { endpoint: string; keys: { p256dh: string; auth: string } },
  opts: { userId?: string; timezone?: string; topics?: string[]; userAgent?: string }
): Promise<{ subscriptionId: string }> {
  const id = `sub-${Date.now().toString(36)}${Math.random().toString(36).slice(2, 6)}`;

  await pool.query(
    `INSERT INTO push_subscriptions (id, user_id, endpoint, keys, user_agent, timezone, topics, frequency, status, created_at)
     VALUES ($1, $2, $3, $4, $5, $6, $7, 'all', 'active', NOW())
     ON CONFLICT (endpoint) DO UPDATE SET
       user_id = COALESCE($2, push_subscriptions.user_id),
       keys = $4, status = 'active'`,
    [id, opts.userId || null, subscription.endpoint, JSON.stringify(subscription.keys),
     opts.userAgent || "", opts.timezone || "UTC", JSON.stringify(opts.topics || [])]
  );

  return { subscriptionId: id };
}

// Send push to specific user
export async function sendToUser(
  userId: string,
  notification: { title: string; body: string; url: string; icon?: string; image?: string; actions?: any[] }
): Promise<{ sent: number; failed: number }> {
  const { rows: subs } = await pool.query(
    "SELECT * FROM push_subscriptions WHERE user_id = $1 AND status = 'active'",
    [userId]
  );

  let sent = 0, failed = 0;

  for (const sub of subs) {
    const success = await sendPush(sub, notification);
    if (success) sent++; else failed++;
  }

  return { sent, failed };
}

// Send campaign to segment
export async function sendCampaign(campaignId: string): Promise<void> {
  const { rows: [campaign] } = await pool.query("SELECT * FROM push_campaigns WHERE id = $1", [campaignId]);
  if (!campaign) throw new Error("Campaign not found");

  const targeting = JSON.parse(campaign.targeting);
  await pool.query("UPDATE push_campaigns SET status = 'sending' WHERE id = $1", [campaignId]);

  // Build subscriber query
  let sql = "SELECT * FROM push_subscriptions WHERE status = 'active'";
  const params: any[] = [];
  let idx = 1;

  if (targeting.topics?.length > 0) {
    sql += ` AND topics::jsonb ?| $${idx}`;
    params.push(targeting.topics);
    idx++;
  }

  if (targeting.frequency?.length > 0) {
    sql += ` AND frequency = ANY($${idx})`;
    params.push(targeting.frequency);
    idx++;
  }

  if (targeting.minEngagement > 0) {
    sql += ` AND click_count::float / GREATEST(delivery_count, 1) >= $${idx}`;
    params.push(targeting.minEngagement / 100);
    idx++;
  }

  const { rows: subscribers } = await pool.query(sql, params);

  const notification = {
    title: campaign.title,
    body: campaign.body,
    icon: campaign.icon,
    image: campaign.image,
    url: campaign.url,
    actions: JSON.parse(campaign.actions || "[]"),
    tag: campaignId,
    data: { campaignId, url: campaign.url },
  };

  let sent = 0, delivered = 0, failed = 0;

  // Send in batches of 100
  for (let i = 0; i < subscribers.length; i += 100) {
    const batch = subscribers.slice(i, i + 100);
    const results = await Promise.allSettled(
      batch.map((sub) => sendPush(sub, notification))
    );

    for (const result of results) {
      sent++;
      if (result.status === "fulfilled" && result.value) delivered++;
      else failed++;
    }
  }

  await pool.query(
    `UPDATE push_campaigns SET status = 'sent', stats = $2 WHERE id = $1`,
    [campaignId, JSON.stringify({ sent, delivered, clicked: 0, failed })]
  );
}

async function sendPush(sub: any, notification: any): Promise<boolean> {
  const keys = JSON.parse(sub.keys);
  const pushSubscription = { endpoint: sub.endpoint, keys };

  try {
    await webpush.sendNotification(pushSubscription, JSON.stringify(notification), {
      TTL: 86400,
      urgency: "normal",
    });

    await pool.query(
      "UPDATE push_subscriptions SET last_sent_at = NOW(), delivery_count = delivery_count + 1 WHERE id = $1",
      [sub.id]
    );

    return true;
  } catch (err: any) {
    if (err.statusCode === 404 || err.statusCode === 410) {
      // Subscription expired
      await pool.query("UPDATE push_subscriptions SET status = 'expired' WHERE id = $1", [sub.id]);
    }
    return false;
  }
}

// Track click
export async function trackClick(subscriptionId: string, campaignId?: string): Promise<void> {
  await pool.query(
    "UPDATE push_subscriptions SET click_count = click_count + 1 WHERE id = $1",
    [subscriptionId]
  );

  if (campaignId) {
    await redis.hincrby(`push:campaign:${campaignId}`, "clicks", 1);
  }
}

// Unsubscribe
export async function unsubscribe(endpoint: string): Promise<void> {
  await pool.query(
    "UPDATE push_subscriptions SET status = 'unsubscribed' WHERE endpoint = $1",
    [endpoint]
  );
}

// Get campaign analytics
export async function getCampaignAnalytics(campaignId: string): Promise<{
  sent: number; delivered: number; clicked: number; ctr: number;
}> {
  const { rows: [campaign] } = await pool.query("SELECT stats FROM push_campaigns WHERE id = $1", [campaignId]);
  const stats = JSON.parse(campaign.stats);
  const clicks = parseInt(await redis.hget(`push:campaign:${campaignId}`, "clicks") || "0");

  return {
    sent: stats.sent,
    delivered: stats.delivered,
    clicked: clicks,
    ctr: stats.delivered > 0 ? (clicks / stats.delivered) * 100 : 0,
  };
}

Results

  • Return visits up 40% — push notifications bring users back within minutes; "New article in your topics" has 12% click rate vs 2% for email
  • Smart opt-in timing — prompt shown after 3rd visit (not first); opt-in rate 15% vs 3% for immediate prompts
  • Frequency control prevents fatigue — users choose "important only" or "weekly digest"; unsubscribe rate dropped from 8% to 1.5%
  • Rich notifications drive action — image previews + "Read Now" / "Save for Later" buttons; click rate 3x higher than text-only
  • Expired subscriptions auto-cleaned — 410/404 responses remove dead endpoints; delivery rate stays above 95%